Choose the Right MarTech Ingredients

With nearly 10,000 martech applications, how do you decide what's right for you? Hear from an industry expert with tips on ways to ensure your tech list doesn't get confused with the length of Santa's gift list.


Drew Williams

7/26/20231 min read

9,932 marketing technology solutions on the market--1,000 more than in 2022.

Making decisions quickly will yield tension between departments, cost more, and not yield a seamless customer (and staff) experience. Getting it right means starting with the end in mind: your organization's strategic plans and business goals. When you understand the daily needs of your organization now along with what is needed for successfully achieving your organization's goals, you will have greater clarity for the tech ingredients that best meet your needs. Listen to this World Innovators podcast on how to choose the right technology.

Contact Balanced Ingredients for a GAP assessment of your current technology.