Maximize Efficiency, Multiply Impact

Values

We believe in conducting business with the highest level of integrity, honesty, and transparency.

Inclusion

Innovation

Integrity

We foster innovation and continuously seek new ways to improve and stay ahead in a rapidly changing business landscape.

We embrace inclusion in all ways, knowing the rich tapestry of background, identity, and thought is the DNA of success.

Drew Williams

Consultant/Freelancer

My professional career started as technology was taking root in business, and I had to straddle traditional job tasks with charting the path to digital. I have encouraged early technology adoption in a design thinking approach to creating, innovating, and continuously improving cultures. I remember the day when someone called the office and said they would send a check via fax! I soon witnessed organizations trying to fit the technology into past practices and processes when it meant a whole new way of thinking about the end-to-end functions of an organization. Throughout my career, I have led change management to transform marketing functions, develop new digital products, redefine business processes, implement cost-effective technology systems, and engage staff to innovate--beginning with the desired strategic goals and plans. These business elements are like the ingredients in a recipe: you need the right mix. One ingredient may overpower the flavor of the other ingredients, or it may taste bland because there are not enough spices or herbs. Balancing the type of technology systems with staff capabilities and desired customer engagement; business, inventory management, and manufacturing processes; and alignment of budget structures with data analytics are all ingredients for the recipe called strategic and business plans. It all starts with the end in mind. Just like understanding what you're cooking and how all the ingredients work together to accomplish the end goal. Once you understand the essential ingredients, you can begin innovating on other ingredients to create a recipe that is uniquely yours.

I started my career in non-profit, B2B, and B2C environments in varied industries. This experience not only strengthened my skills and gave me rich knowledge of multiple industries. In roles, I have transitioned organizations to digital marketing strategies, evolving brands, and aligning technology systems and operational processes to foster collaboration and achieve winning results. My success in creating innovative marketing and communications plans and campaigns comes from building enthusiastic and energetic cross-functional teams.

I have a Bachelor’s degree in English from Lebanon Valley College (PA) and a Master’s in Mass Communications from Miami University (OH). I have participated in hundreds of continuing education opportunities, including presenting at national conferences on video and photography licensing, trademarking and copyright, data privacy, managing change and transforming organizational culture, content, digitizing content, generational trends, and team development.

Outside of my work, I make unique ice cream and gelato flavors (In 2023, I received a certificate in the ice cream short course from Penn State University). I also continue the tradition of home canning (won 13 ribbons in 2022 at community fairs across Lancaster County, PA, for pickles, beets, tomatoes and elderberries). I volunteer for hunger-related organizations where my passion is child and older adults' food insecurity. I also enjoy hiking, reading, and exploring the food scene.